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Quick facts about this audience...

• There are approximately 575 attorneys and legal services companies in Escambia and Santa Rosa counties.
• Over 27,000 local adults used an attorney in the past 12 months.
• Adults living in Santa Rosa County are 69% more likely than the average local adult to use an attorney.
• Pensacola area residents spend over $140 million annually on attorneys and legal fees.
• 91% of lawyers are unhappy about the marketing training they received in law school.
• 41% feel they currently do not get good marketing results, do not know how to market or do not bother doing any marketing at all.
• PNJ Media Solutions reaches 18,204 (67%) of adults, who used an attorney in the past 12 months, 6.2 times in a seven-day period.

SOURCES: InfoGroup MarketZone Gold 2010, Scarborough Research Release 2 2010, Claritas Ad Select 2010, Lawmarketing, "91% of Lawyers Unhappy about Lack of Marketing Training in Law School, Daniel Gutman, 8/1/07 Total Number of adults who used an attorney in the past 12 months-27,161, Wilkerson Research, 2007. Scarborough Custom Research 2010.