- Boomers make up just over a third of the Pensacola area adults
- 81% are homeowners
- 63% are married
- 60% have some college or more
- 51% have investments
- 9% more likely to own their home
- 83% are cell phone users
- 76% have internet access
- Each week, PNJ Media Solutions reaches 80.6% (99,114) area boomers 5 times
SOURCE: 2010 Scarborough, R2, Pensacola/ Ferry Pass CBSA Total adults age 45 to 64 in market-122,997. Scarborough Research, Custom Research, 2010.
Touted as one of the most influential generations in recent history, baby boomers have an enormous impact on consumer spending based on their sheer numbers alone. As they are raising their own children and amassing net worth, they represent the largest consumer buying power in the market. With over 99,000 boomers being reached each week by PNJ Media Solutions, you can be assured your advertisement is seen by this critical market segment.