Quick facts

  • 53% have an annual household income of $50,000 or more
  • 67% own their own home
  • 68% have at least one year of college education
  • 18% more likely than average to attend college
  • 70% have children under the age of 17 living at home
  • 79% spend $100 or more on groceries each week
  • 76% have used a hotel or motel in the past 12 month
  • 36% visited a casino in the past 12 months
  • 88% use a cell phone
  • 33% bought furniture or a mattress in the past 12 months
  • 98% ate at a fast food restaurant in the past 30 days
  • 45% have some type of finanacial investments
  • 83% have internet access and are 8% more likely than average to go online
  • 86% own computers and 46% spend more than five hours per week on the internet
  • 8% more likely to be a member of a health club
  • Each week, PNJ Media Solutions reaches nearly 80% local adults, between the ages of 34 and 45, 4.1 times

SOURCE: 2010 Scarborough, R2, Pensacola/ Ferry Pass CBSA Total adults age 35 to 44 in market-57,341. Scarborough Custom Research 2010.

Gen X

Generation X is now reaching middle adulthood and is focusing on raising children and building households. They have large grocery expenditures and are buying household items and making investments. They are becoming more active in their community and are interested in making a better place and world for their kids. To reach this important segment of the population, advertisers turn to PNJ Media Solutions. Reaching 45,879 Gen Xers every week, you can be assured you are reaching Gen X consumers.