The Homefront section is the newest addition to the Sunday PNJ. Here you can find local news stories geared toward adults in their late 50s, who are heavy print readers. Adults who read Homefront are typically well-educated and perhaps retired military. These adults devour the newspaper daily and have plenty to say about it.
The Homefront section reflects the relationship between the Pensacola community and its military personnel both active and retired. Military retirees care deeply about keeping Pensacola “military friendly’’ and in Homefront you will find stories about our local military, special interest stories related to veterans, VA health services, community conversations, editorial/op-ed and more. This targeted weekly section features the sharp wit of Mike Suchcicki and his column “Convo”, editorial cartoonist Andy Marlette and the editorial viewpoints of veteran news reporter and editor Tom Ninestine.
Pensacola area’s #1 local daily newspaper reaching more than 59.5% of area adults in a seven-day period. Target your audience through section readership of the main, local, business and sports news delivered to our readers seven days a week. The Pensacola News Journal has a one day weekday reach of 115,638 (32.4%) and a one Sunday reach of 167,553 (47%) of local adults. This is the strongest single media source in the area. When your promotional needs require strong reach over a broad market, the Pensacola News Journal is the solution..
- Over $8 billion in consumer expenditures were spent in Escambia and Santa Rosa counties and this amount is expected to grow 2.58% and reach $9.1 billion by 2015
- Over $87 million was spent in Pensacola Beach, Perdido Key, Gulf Shores and Orange Beach area restaurants
- 49.6% of Pensacola News Journal Sunday readers are women
- 13.3% live in households with incomes of $100,000 or more
- 35.9% are boomers-adults 45 to 64
Sources: 2010 Nielsen Ad Select. 2010 Scarborough Custom Research Pensacola CBSA. Pensacola Area Chamber of Commerce, University of West Florida Haas Center, Nielsen AdSelect 2011, Scarborough Research 2010, Custom Study, Gulf Shores & Orange Beach Tourism, Perdido Key Chamber of Commerce. Total market adults – 356,799
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