Quick facts about this audience...
- There are over 176,300 (49.4%) gardening enthusiasts in the Pensacola area.
- On average local adults spend about $797 on landscaping projects.
- More than $43.4 million is spent annually on gardening and lawn care services.
- More that $22.6 million is spent annually on lawn and garden supplies.
- $19 million is spent annually at Nursery and Garden Centers.
- PNJ Media Solutions reaches 67.6% (119,115) of lawn and garden enthusiasts 5.4 times each week.
SOURCES: 2010 Scarborough Research Release 2 (total market adults 356,799), Nielsen Ad Select 2010 , 2007 Early Spring Gardening Trends Research Report, U.S. Census Bureau's Statistical Abstract 2007, NK Lawn Care Co., National Gardening Association, 2007 Claritas iMark. Scarborough Custom Research 2010.
Lawn & Garden
Northwest Florida adults take pride in their lawn and gardens and in the warmer months this can be a full time job. Area homeowners are looking to raise the value and presentation of their home through consistent lawn maintenance, landscaping, flower gardens, ponds and more. Reaching these lawn and garden enthusiast is easy through PNJ Media Solutions. Get your message of lawn care, landscaping, gardening plants and products to this important homeowner audience through targeted products from PNJ Media Solutions.