Choose Pensacola Home and Garden for trendsetting fashion for homes and gardens — Pensacola-style! Home sales and prices are on the rise again and that means realtors will have more properties to market. Consumers are spending more time than ever researching properties online but industry research suggests that realtors who want to move their inventory quickly should advertise in both digital and traditional channels.
Each month, Pensacola Home & Garden is home-delivered in affluent neighborhoods and distributed at more than 180 targeted business locations throughout Escambia and Santa Rosa counties, making Pensacola Home & Garden easily accessible and highly visible to local readers.
This monthly glossy magazine is targeted towards an upscale audience interested in decorating, remodeling and landscaping. Pensacola Home & Garden appeals to affluent, style-conscious do-it-yourselfers as well as contractor seekers who want to improve the aesthetic value of their homes by redecorating, redesigning and refurbishing.
It has been combined with the popular Homefinder.com to give the reader information on local home style trends as well as information about the current real estate market.
- Local single-family home sales were up more than 21% percent compared to last year.
- Average amount spent on home improvements:
- $275 exterior paint
- $710 floor covering
- $1,435 home heating and air conditioning
- $1,750 pool, hot tub or spa installation
- $320 landscaping
- $300 interior painting
- $295 plumbing
- $744 bathroom remodeling
- $2,835 kitchen remodeling
- $1,987 major roof repair
- $4,425 windows
- $4085 siding
Source: 60-Second Sales Update, AdMall, November 28, 2013. Pensacola Association of REALTORS, October 2013. 2013 Scarborough Research, Release 3, Pensacola-Ferry Pass CBSA. Total adult market 360,721.
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