Quick facts about this audience...
- The Cosmetic Surgery Industry is expected to grow about 9% for the next several years.
- Social media is increasingly influential among those getting plastic surgery. In 2011, 42% of patients received most of their information about plastic surgery from social media.
- The following were the most popular non-surgical procedures in 2011:
- o Botox (and similar) injections (5.7 million)
- o Soft tissue fillers (1.9 million)
- o Chemical peels (1.1 million)
- o Laser hair removal (1.1 million)
- o Microdermabrasion (900,000)
Source: 13.8 Million Cosmetic Plastic Surgery Procedures Performed in 2011. American Society of Plastic Surgeons. 9 Feb. 2012. Web. 18 Jul. 2012. Annual Survey of the American Academy of Facial Plastic and Reconstructive Surgery Finds More Patients Turning to Social Media to Make Decisions on Surgeries and Non-Surgical Procedures. American Academy of Facial Plastic and Reconstructive Surgery. 9 Feb. 2012. Web. 18 Jul. 2012. "2011 Plastic Surgery Statistics Report." American Society of Plastic Surgeons, n.d. Web. 31 Jan. 2013; American Society for Aesthetic Plastic Surgery; U.S. Census Bureau.
Americans spent approximately $10 billion on cosmetic procedures in 2011. These specialists provide a variety of services ranging from non-invasive procedures such as Botox to surgical procedures such as breast augmentation or hair transplantation. The minimally invasive portion of the business is coming under increasing competition from other medical professionals such as family practitioners and dentists-offering the same or similar procedures.
Florida cosmetic surgery related businesses average about $1.64 MILLION annually per location, based on sales figures from 17413 Offices of Physicians. The American Academy of Facial Plastic and Reconstructive Surgery reports December as the busiest month for tummy tucks and microdermabrasion procedures and summer is the peak season for otoplasty and rhinoplasty.
Source: Rosman, Katherine. "Happy New Year: the Busiest Season for Cosmetic Surgery." The Wall Street Journal. Dow Jones & Company, Inc., 29 Dec. 2011. Web. 16 Feb. 2012. Sources: American Academy of Facial Plastic and Reconstructive Surgery; "Highlights of the ASAPS 2011 Statistics on Cosmetic Surgery." American Society for Aesthetic Plastic Surgery, n.d. Web. 18 Jul. 2012