Weekender
Weekender helps Pensacola area adults plan their weekend of entertainment and the entire week. Weekender is a weekly publication that is found in the Pensacola News Journal every Friday and serves as a directory for all things “fun” happening in the local area. Weekender serves as a comprehensive guide for area events, movies, festivals, restaurants and more. Advertisers use Weekender to promote everything from dining specials to cultural events. Weekender is the one-stop source for local and regional happenings on the coast.
- Over $410 million was spent by local adult in 2010 on dining out
- Over $305 million was spent on dining in full service restaurants
- Over $119 million was spent on dining in fast food restaurants
- Over $24 million was spent on alcohol at restaurants
- Over $66 million was spent on out of town travel and entertainment
- Over $11 million was spent on admission fees for entertainment
- Over $55 motels and hotels
- Each week Weekender reaches 124,394 local adults
- 53% of Weekender readers are women
- 85% are homeowners
- 59% are married adults
- 14% live in households with incomes of $100,000 or more.
- 38% are boomers-adults 45 to 64
- 35% are under the age of 45
Sources: Nielsen Ad Select 2010. Scarborough Research 2010, Custom Study. Wilkerson Research, June 2007.
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